I sell a lot of websites to companies who:
- Want to have a web presence for their customers to see them and make the company look more professional.
- Want to get customers through the internet.
Those are both very valid reasons for having a website, but I don’t sell much SEO service. I think the reason for this is that people don’t really understand what SEO is and don’t see the need for it. In this article I want to explain (simply) what SEO is, why you need it and support this with a recent case study.
What Is SEO?
SEO stands for Search Engine Optimization. It’s basically making changes to the website (A big part of which is re-writing the website content) so it gets found in Google (or other search engines). You need SEO if you want people to find your website when they are searching for specific words. For example, try searching for “IT support Tauranga” in Google. This is what people might search for if they want “IT support” and don’t already know a business name. Look at the results, how many IT companies do you see? Excluding the paid listings, I see 6 on the first page and 5 on the second page. Why are some websites further down the list? Why do I find it hard to see anything other than just a few IT companies in Tauranga when there are many more than this? The answer is because other IT company’s websites aren’t Search Engine Optimized. This is very important because the top 3 listings in Google get 80% of the traffic in any search and you need to be found in Google to get business through your website.
Do I Need SEO?
Now you know what SEO is, you’re probably thinking “I write keywords relevant to my business on the website, I’ll get found in Google”. Well, yes, no, maybe… Why not try it out? Log out of your Google account if you have one (because this will alter the search results you see) and try searching, see if you come out on top. If you do, that’s great. But perhaps you can still get more traffic from other keywords? If you don’t, then you definately need an SEO service if you want to attract customers from your website. Take a look a this graph taken from a Google report.
The website that this graph relates to is a personal blog showing the amount of traffic to that blog before and after I did some SEO work (Click on the image to make it bigger). As you can see, without any SEO work, the website had hardly any visitors because it wasn’t showing up in Google. Clearly without SEO services, it’s very hard to get your website found in Google.
If you would like more information or to chat about SEO, please contact us.